Diamond Basics

It is our goal for you to select the diamond of your dreams, and we will do everything possible to make that happen. There are many factors to consider when purchasing diamond jewelry. Having a conversation with one of our highly trained and experienced staff will help you become more comfortable with diamond terminology and grading techniques.

We start by giving you a better understanding of how the factors of cut, color, clarity, and carat weight impact the overall beauty and value of a diamond. Once you fine tune your quality preferences, we show you a selection of diamonds that fit your needs. By doing business this way, we know you are selecting the diamond that has the most perceived value to you. In other words, want to give you enough information that you end up buying the same diamond you would buy if you worked in the jewelry industry.

This short video will help you understand the 4 C's for diamond quality; come visit with us in the store to learn more!